We started this business when things were pretty rough for my family. They say necessity is the mother of invention, and we had plenty of needs, some fabric, a sewing machine, and iron wills. SO we got to work solving the problems makers faced that no one else was solving.
While I was teaching 8th grade grammar, I noticed the fabrics were starting to get repetitive. Why were all the knitting prints always red, black, and white? Why were the sheep always old and never young and hip? Crafters come in every age and style, tattoos and rainbow hair included, and our fabrics should reflect that.
Now every print in our shop is designed by us, and very bag is drafted in house, just like my mom and I did it, to solve real problems.
We make everything in small batches (more fabric to play with!), and we back it with lifetime repairs. It's made to last and carry what matters, whether that's yarn and books, or your laptop and life.
Oh, and the name was simple--Erin was my middle name and Lane was my mom's.
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